HOODIES
HOODIES
PANTS
PANTS
TEES
TEES
HATS
HATS
  • 14-day return policy
  • Over 10.000 happy customers
  • 100% sustainable materials

Support an innovative start-up

Interested in innovative products? Want to support a young startup? You've come to the right place. We're a family-run business based in Stuttgart, founded in 2022.
Streetwear engineered for heartbreak, hustlers, and high fashion addicts.

THE LOGO THAT LOVES AND LIES.

IRONIE DE L’AMOUR is born from contradiction.
A logo that reads “amour” when upright, and “ironie” when flipped.
Just like the streets—what you see isn’t always what you get.
It’s love with sharp edges.
Street luxury with something deeper beneath.

INNOVATIVE. COMFORTABLE. GANGSTER.

• INNOVATIVE
We rewrite streetwear. No blanks. Every piece is engineered from scratch, cut with our signature silhouettes.
• COMFORTABLE
Built like a fortress. Feels like a dream.
Every fabric is chosen for fit, warmth, and flow.
• GANGSTER
It’s a criminal love story.
Inspired by the UK roadman aesthetic and the elegance of French fashion houses.

FOR THE HEARTBROKEN, THE HUNGRY, AND THE HOODED.

The logo isn’t just a name.
It’s the entire philosophy—balanced, bold, and barbed like chrome wire.
Wear it your way. Just make it yours.

TWO SIDES. ONE TRUTH.

The logo isn’t just a name.
It’s the entire philosophy—balanced, bold, and barbed like chrome wire.
Wear it your way. Just make it yours.

FAQ

  • We produce exclusively with sustainable materials such as organic cotton and recycled polyester.

  • We offer all secure payment methods such as Klarna, PayPal, credit card, Apple Pay etc..

  • Yes. All items are in stock and will be shipped the next business day.

  • Your order will be shipped the next business day.
    Shipping time:
    Germany: 1-3 days
    Europe: 2-5 days
    Worldwide: 6-12 days

  • Yes. We ship exclusively with DHL. A tracking link is available for you.

  • There is a 14-day return policy. You have 14 days after receiving the goods to decide.
    If you would like to exchange or return a product, please notify us by email at info@ironiedelamour.com.
    You will receive your refund once your product has arrived and been processed.

  • Please send us an email with your request to info@ironiedelamour.com

  • We usually respond within one day.