both words, "amour" and "ironie", forming together our brands name
IRONIE DE L'AMOUR, resembling the ambivalence of love
The brands vision is to reshape the streetwear market by our commitment to innovation and creating distinctive recognition through unique unsurpassed silhouettes, new standards in quality and comfort, all made from sustainable materials.
All our products are engineered to perfection to the smallest custom detail and forever-lasting branding — We are the hardest streetwear on the market
