THE 1.0 mg capsule COLLECTION FEATURES THE HARDEST STREETWEAR MADE FROM HIGH-END SUSTAINABLE MATERIALS

THE RESULT OF INTENSIVE PATTERN DEVELOPMENT THAT IS UNSURPASSED IN ITS SILHOUTTE AND FEEL

our logo spells upright "amour" the french word for love in a hostile font
and when you turn the same logo by 180° degrees you can read "ironie"
both words, "amour" and "ironie", forming together our brands name
IRONIE DE L'AMOUR, resembling the ambivalence of love

The brands vision is to reshape the streetwear market by our commitment to innovation and creating distinctive recognition through unique unsurpassed silhouettes, new standards in quality and comfort, all made from sustainable materials.

All our products are engineered to perfection to the smallest custom detail and forever-lasting branding — We are the hardest streetwear on the market.
The FULL ZIP revolutionizes the streetwear market with its unique, permanently cropped design that makes the conventional inefficient "cropping" of hoodies obsolete. Our innovative pattern eliminates visible seam lines and guarantees a perfect fit, while the wearing experience is unmatched due to the double-layered fleece fabric made from 60% organic cotton and 40% recycled polyester. A luxurious "amour" logo zipper with massive diamond-shaped teeth makes an exclusive statement. Additionally, the back is branded with a large 3D embroidery.
The UTILITY HOOD is based on the same advanced technology and innovative cropped pattern as our proven FULL ZIP, but as a hoodie without a zipper. Apart from the unique fit, the UTILITY HOOD is distinguished by a specially designed hood embellished with four large alternating "amour" and "ironie" 3D embroideries.
The MOCK NECK T-shirt is distinguished by its striking mock neck and the "amour" chrome metal patch. Made from 260 GSM pre-washed double jersey 100% organic cotton and a collar of 95% organic cotton with 5% Spandex, it offers supreme comfort and softness, making it exceptionally pleasant to wear. Ideal for fashion -conscious individuals who value both comfort and style.